Published on Sat, Apr 30, 2011
Sunshine. Smiling people. Horizons as big as our opportunities.
Scenery as amazing as our optimism. That was the old Arizona.
Intolerant. Unwelcoming. Dangerous. Controversial.
That's the new image of Arizona.
If you don't think that image is right for our state, you might want to check out a new group in town called the Real Arizona Coalition. It includes some high-profile members from business, community and faith organizations who are ready to say, "Enough, already" - although they would probably say it more diplomatically.
This group is not about being in your face. It is about trying to get to your heart. Arizona's heart.
It's about remembering what made Arizona a destination. (Hint: It wasn't just the weather.) It's about honoring all the people who helped build the state and tapping that diversity to solve some big, big problems. Together.
This is a courageous concept. Despite all the talk of a new era of civility, wedges remain a powerful political tool to separate people and build alliances based on fear and dislike of the other guy.
Illegal immigration is one of those wedges. Two-thirds of Americans say the current system is broken. But the desperate, radical efforts to solve this national problem in Arizona's Legislature are largely responsible for Arizona's bad image.
Senate Bill 1070 made Arizona a punch line for political satirists. Reckless talk about headless bodies in the desert didn't help the state's image, either.
Once lauded for its friendliness and famous for its growth and tourism, Arizona saddled itself with a heavy load of bad publicity just as it was beginning the long, hard climb out of the Great Recession.
It matters to visitors.
"Bad news travels faster than good news," says Marc Garcia of the Greater Phoenix Convention and Visitors Bureau.
Bad news does not attract tourists.
It matters to entrepreneurs and investors.Read more...
Published in the Arizona Republic